We've been building sales systems before it was called GTM Engineering
20 years of building sales functions, hitting revenue targets, and systematically applying best practices that most companies still don't have. Today we're pioneers of what the market now calls GTM Engineering - already strong demand in the US, just emerging in Europe.
WHY SALES PLANET EXISTS
We saw the gap before anyone named it
When most sales consultants were handing over slide decks and walking away, we were already building something different – installing Sales Ops and Sales Enablement as operating functions inside our clients’ teams, not as one-off recommendations.
We were among the first to systematically apply these support functions inside IT services and SaaS sales organizations. Not as theory. As working infrastructure – metrics, enablement, CRM discipline, forecasting, onboarding – the full stack of what makes a sales team repeatable.
That approach is now called GTM Engineering: the discipline of engineering go-to-market systems with the same rigor you’d apply to product or infrastructure. In the US, demand is already strong. In Europe, it’s just starting. We’ve been building it for 20 years, we just didn’t have a name for it yet.
– Serg Panasenko, Founder, Sales Planet
Predictable revenue is an engineering problem
Most sales failures aren’t people failures. They’re systems failures – no defined ICP, no funnel math, no qualification discipline, no retention motion. The rep is blamed for a problem that was designed into the system from the start.
We fix the system. Then the people – yours or ours – can perform.
THE TEAM
20 years of revenue results. A team that's done it before
Sales Planet isn't built on frameworks invented in a consulting room. It's built on two decades of carrying quotas, running sales orgs, and hitting revenue targets inside real IT and SaaS businesses.
ALUMNI OF
These aren’t resume lines. They’re the environments where our people learned what systematic sales looks like at scale, and delivered results before bringing that to Sales Planet clients.
DXC Technology · KPMG · Creatio · Case IH · Reply.io · SPD Technology · Intellectsoft · PandaDoc · SoftServe · Hyundai
WHAT MAKES US DIFFERENT
Three things you won't find in most sales agencies
We were early on Sales Ops and Enablement
Before "RevOps" was a job title and "Sales Enablement" was a category, we were building these functions as operational infrastructure inside client organizations - not consulting deliverables. Your reps hit quota faster because the system underneath them works.
GTM Engineering pioneers in this market
CRM architecture, Clay and Apollo enrichment stacks, AI-assisted prospecting, signal-driven outbound automation. Standard in the US for 2-3 years. In Europe and the post-Soviet IT market, just arriving. We're building it now, for clients who want to be first-movers, not followers.
We own the outcome
We don't hand you a strategy and disappear. We design the system, install the tooling, hire and train the team, and measure ourselves against your revenue targets. Not against hours billed or decks delivered.
HOW WE THINK
How we think about sales
Systems beat heroics
A great rep covers for a broken process for a while. A system scales. We build the system.
Strategy without execution is a slide
We design it, build it, staff it, and stay accountable to the number.
AI is leverage, not magic
We use it where it moves pipeline - enrichment, targeting, automation - not as a buzzword.
We work ourselves out of a job
The goal is a sales function your team owns and runs, not dependency on us.
WHO WE'RE BUILT FOR
Built for founders and leaders who are done guessing
IT services, outsourcing, and SaaS companies – typically founder-led or with a small sales team, where revenue is either flat, unpredictable, or dependent on one or two people to close everything.
- ✓Sales is growing but not systematically, you can’t replicate what works
- ✓You’ve tried hiring senior reps and it didn’t change the trajectory
- ✓You want AI and automation in your GTM but don’t know how to build it properly
- ✓You’re expanding to the US or EU market and need a motion that works there
TRACK RECORD
Sales Planet in brief
20+ yrs
B2B sales leadership across IT services and SaaS
3×
revenue growth delivered for a client over three years
Multimillion
M&A – pivotal role in a high-value client transaction
5
market-leading companies represented on the team
Ready to build a sales system that hits targets - without depending on luck or one person?
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Our Recent Blog Posts
Welcome to our blog, where we explore the latest trends and tips on building sales systems for IT and SaaS.
