We build sales teams companies.
Org design, enablement, RevOps, and AI-powered outbound – led by sales pros, powered by GTM engineers.
20+ yrs in B2B sales for IT/SaaS · Operators, not consultants · Strategy + infrastructure in one team
WHY COMPANIES CALL US
The problems we get called in for.
If one of these is your reality right now, we've probably seen it five times this quarter.
Active outreach, flat revenue
Your team is busy - emailing, calling, connecting on LinkedIn - but pipeline and revenue aren't moving.
Healthy pipeline, weak conversion
Opportunities exist, but win rates sit below benchmark and deals stall in the middle of the funnel.
Thin account growth
New logos trickle in, existing accounts aren't expanding, and churn quietly eats your gains.
Unpredictable revenue
Forecasts are guesswork. You can't plan hiring, cash, or growth on numbers you don't trust.
THE SHIFT
Tech sales broke. We rebuilt the playbook.
Before 2022, growth felt easy – cheap money, hungry buyers, outbound that just worked. That era is over.
- Tighter economy and “expensive money”
- Layoffs and shrinking GTM teams
- No more budget for buzzwords
- Commoditization of IT services
- Buyers ignoring generic outreach
The old motion – more SDRs, more emails, more spray-and-pray – doesn’t return what it used to. The companies winning now run leaner, sharper, AI-powered systems: tighter targeting, real personalization at scale, clean data, and reps who close instead of chase.
That’s what we build.
– Serg Panasenko, Founder, Sales Planet
WHAT WE BUILD
Four pillars. One sales system.
We're not a single-service shop. We design the strategy, install the infrastructure, ramp the people, and stay accountable to the number.
Sales Strategy & GTM
ICP, positioning, motion design, pipeline math, and a roadmap your team can actually execute.
Account & CS Management
AM org design, expansion playbooks, training, and the dashboards that turn renewals into a growth motion.
RevOps & Sales Enablement
Ops efficiency + Enablement effectiveness - the two functions that make your reps sell more and sell better.
AI-Powered Outbound
Signal-driven targeting and GTM engineering - qualified pipeline at a fraction of the SDR headcount tax.
HOW WE’RE DIFFERENT
Most agencies are one or the other – strategists who hand you a slide deck, or automation shops that spin up tools nobody owns. We’re senior sales leaders who carry the number, with GTM engineers on the team to build the system underneath. You get strategy and working infrastructure – plus people trained to run it after we leave.
Sales pros first. GTM engineers by design.
TWO INDUSTRIES, TWO MARKET REALITIES
The diagnosis is industry-specific.
Selling SaaS isn't selling outsourcing. We work in both - and the playbook adapts to each.
ALUMNI OF
These aren’t resume lines. They’re the environments where our people learned what systematic sales looks like at scale – and delivered results.
DXC Technology · KPMG · Creatio · Case IH · Reply.io · SPD Technology · Intellectsoft · PandaDoc · SoftServe · Hyundai
WHY US
Operators who built these systems inside the companies you've heard of.
Operators, not consultants
We've held the number - built sales orgs, hired and fired reps, lived through bad quarters. We know what works because we've installed it ourselves.
Built for IT services and SaaS
Not a generic sales-consulting firm. We work in tech every day - we know what NRR benchmarks look like, why outsourcing motions broke, and which AI tooling actually moves pipeline.
Strategy + execution
Sales pros design the system. GTM engineers build it. Your team runs it after we leave. No slide decks abandoned on shared drives.
HOW WE ENGAGE
Five ways to work with us.
Most clients start with the Sales Audit - it's the lowest-friction way to know what's broken before committing to anything bigger. From there, the engagement model fits the scope.
Sales Audit
Ops efficiency + Enablement effectiveness - 4-week diagnostic of your GTM, pipeline, team, and tooling. Written report, prioritized action plan, 90-day roadmap.
AdHoc
A specific, time-sensitive problem - a dead channel, GTM validation, conversion drop. Focused analysis, actionable fixes.
Retainer
Fractional sales leadership without a full-time hire. Strategy, talent management, ops support, key account oversight.
Time & Material
Project-based work with defined scope: hiring processes, interviewing reps, workshops, system builds. Hourly billing.
Board Advisor
A growth expert on your board - strategic guidance, process review, practical oversight of your BD function.
Our Recent Blog Posts
Welcome to our blog, where we explore the latest trends and tips.
Finding the right Sales and Support specialists for your team is one of the most crucial responsibilities of every business
From 2020 to 2022, outbound sales (cold outreach via LinkedIn, email, and platforms like Upwork) were the primary lead generation
Stepping into a sales leadership role is an exhilarating yet demanding opportunity. The first 100 days are pivotal in shaping
Growing company revenue is challenging nowadays, so organizations constantly seek ways to improve their sales and marketing performance. One of
Alex is a newly hired Tech Sales Representative at a software development company that offers outsourcing services. He is skilled
Of course, the right sequence requires the founders or the CEO to start with a Corporate Strategy (nice if it
