We build sales teams companies.
Org design, enablement, RevOps, and AI-powered outbound – led by sales pros, powered by GTM engineers.
20+ yrs in B2B sales for IT/SaaS · Operators, not consultants · Strategy + infrastructure in one team
Why companies call us
The problems we get called in for.
If one of these is your reality right now, we've probably seen it five times this quarter.
Active outreach, flat revenue
Your team is busy - emailing, calling, connecting on LinkedIn - but pipeline and revenue aren't moving.
Healthy pipeline, weak conversion
Opportunities exist, but win rates sit below benchmark and deals stall in the middle of the funnel.
Thin account growth
New logos trickle in, existing accounts aren't expanding, and churn quietly eats your gains.
Unpredictable revenue
Forecasts are guesswork. You can't plan hiring, cash, or growth on numbers you don't trust.
The Shift
Tech sales broke. We rebuilt the playbook.
Before 2022, growth felt easy – cheap money, hungry buyers, outbound that just worked. That era is over.
- Tighter economy and “expensive money”
- Layoffs and shrinking GTM teams
- No more budget for buzzwords
- Commoditization of IT services
- Buyers ignoring generic outreach
The old motion – more SDRs, more emails, more spray-and-pray – doesn’t return what it used to. The companies winning now run leaner, sharper, AI-powered systems: tighter targeting, real personalization at scale, clean data, and reps who close instead of chase.
That’s what we build.
– Serg Panasenko, Founder, Sales Planet
What we build
Four pillars. One sales system.
We're not a single-service shop. We design the strategy, install the infrastructure, ramp the people, and stay accountable to the number.
Sales Strategy & GTM
ICP, positioning, motion design, pipeline math, and a roadmap your team can actually execute.
Account & CS Management
AM org design, expansion playbooks, training, and the dashboards that turn renewals into a growth motion.
RevOps & Sales Enablement
Ops efficiency + Enablement effectiveness - the two functions that make your reps sell more and sell better.
AI-Powered Outbound
Signal-driven targeting and GTM engineering - qualified pipeline at a fraction of the SDR headcount tax.
How we’re different
Most agencies are one or the other – strategists who hand you a slide deck, or automation shops that spin up tools nobody owns. We’re senior sales leaders who carry the number, with GTM engineers on the team to build the system underneath. You get strategy and working infrastructure – plus people trained to run it after we leave.
Sales pros first. GTM engineers by design.
Two industries, two market realities
The diagnosis is industry-specific.
Selling SaaS isn't selling outsourcing. We work in both - and the playbook adapts to each.
Our Cooperation Models
Our flexible cooperation models are designed to align seamlessly with your business needs,
ensuring the perfect balance of support, scalability, and efficiency.
AdHoc
In case you face specific, time-sensitive challenges, such as:
- Non-performing sales channel
- Validation of Go-to-Market (GTM) strategy
- Evaluation of service offering
- Drop in conversion rate
We provide you with a focused analysis and actionable solutions.
Engagement for short-time issues.
Retainer
You are looking for strategic sales leadership without commitment to a full-time hire:
- Fractional strategic sales leadership
- Sales talent management
- Sales operational support
- Key account management
You receive access to senior-level expertise without full-time costs.
Tailored scope to match evolving business needs.
Time&Material
It is a project-based engagement with estimations and hourly billing for defined tasks:
- Designing a sales hiring process.
- Interviewing key sales professionals.
- Delivering workshops.
You adjust project scope and priorities as needed.
Deliverables that require flexibility in execution.
Board Member
Our growth expert joins as an advisor to provide strategic insights and oversight:
- Offering strategic planning guidance.
- Reviewing sales and BD processes.
- Sharing practical expertise.
You get a strategic partner to guide business development.
Strengthen board-level oversight of BD processes.
Sales Planet Is Here to Help You with
- Evaluate your Current Stage
Corporate, GTM, and Sales strategies, Performance & Execution, People & Teams.
- Deliver Tailored Growth Strategies
Offer actionable solutions designed to accelerate revenue growth aligned with the company’s objectives.
- Craft Strategic Sales Plans
Develop comprehensive sales strategies to empower your team to meet or exceed annual goals.
- Refine Existing Strategies
Enhance your current sales approach for improved efficiency and outcomes.
- Map Sales Process
Define a step-by-step process from lead generation to closing that aligns with the customer’s journey. - Establish Pipeline Stages
Define clear pipeline stages and establish measurable criteria for progression through each stage to ensure alignment and visibility.
- Apply Deal Qualification Framework
Implement proven qualification methodologies like MEDDIC or BANT to focus sales efforts on high-potential opportunities.
- Systematize Sales Playbooks
Develop and document effective sales motions and strategies in a practical, easy-to-use playbook.
- Review Sales Operations and Metrics
Conduct a detailed review of key KPIs, pricing strategies, account management practices, and operational efficiencies.
- Create Performance Dashboards
Design intuitive dashboards for monitoring team performance and pipeline metrics in real time.
- Optimize Your Sales Process
Design or refine sales operations into a streamlined, high-performing system.
- Boost Metrics-Driven Management
Introduce the right metrics, KPIs, and reporting tools for data-driven decision-making.
- Design Onboarding Programs
Develop an effective onboarding process for new sales hires to accelerate ramp-up time and ensure immediate contribution.
- Deliver Role-Specific Training
Create tailored training programs for specific sales roles (e.g., account executives and sales development reps).
- Provide Ongoing Skill Development
Conduct continuous training on core competencies, including consultative selling, negotiation, product knowledge, and objection handling.
- Establish Performance Review & Feedback Loops
Implement structured performance reviews to deliver actionable feedback, celebrate successes, and address areas for growth.
Sales Planet in brief
Multimillion M&A Deal
played a pivotal role in executing a high-value M&A transaction for one of key clients
3 X Revenue Growth
helped clients scale their revenue within 3 years through customized sales strategies
conducted customized sales training for clients’ sales teams
enhanced conversion rates with data-driven strategies and personalized customer engagement plans
a trusted partner for driving sales strategies and improving business outcomes
helped clients improve customer retention strategies, reducing churn rates
Our Recent Blog Posts
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