Sales Funnel vs Pipeline

The funnel is the conceptual buyer journey; the pipeline is the actual list of live deals in your CRM.

The terms are related but distinct. A sales funnel is the conceptual model of how prospects move from awareness to purchase, narrowing at each stage. A pipeline is the concrete, trackable set of active opportunities in your CRM, organized by stage. The funnel describes the theory; the pipeline is what you actually manage and forecast on.

Sales Forecasting

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