A sales motion is the repeatable system by which a company acquires customers. It's defined by two things: how your buyers learn about you (outbound, inbound, referral, partner) and how they prefer to buy (sales-led, product-led, partner-led). The right motion depends on your ICP, deal size, and market — and most companies run more than one.
Choosing and designing the motion deliberately, rather than defaulting to 'hire more SDRs' - is what makes acquisition efficient and predictable.